The Story Behind Essential Excellence Co.
Welcome to Essential Excellence Co.
Hey Hey, I'm so glad you're here and chances are if you're reading this, you're curious to know all about Essential Excellence Co. This company was started back in 2019 gearing up for Mother's Day. I wanted to make some of the special mothers in my life feel just that...special. I wanted them to know that they were seen for all the hard work and love they put into being a mother and to remember to set aside time to take care of themselves. I was putting together gift boxes for them and wanted to add a personal touch, something handmade. I looked around my room trying to figure out what to do and I saw some candles and decided that was it. I ordered supplies, made them, added them to boxes, and gave out my gifts. I got asked if they were for sale or if I had any more and from then on I took a dive deeper to make this thing a reality.
Later that year in September, I was to celebrate my 30th birthday. I threw myself a birthday party in Richmond Hill, GA which provided as a birthday celebration, a reveal party for a photography project I was working on called "King Me", and a launch party for Essential Excellence Co.
The Inspiration Behind Essential Excellence Co.
At, Essential Excellence Co, I believe that taking time for yourself isn't a luxury, it's essential. This business was born from a desire to make self-care accessible and meaningful for hardworking moms and women entrepreneurs who, like me, often find themselves juggling a dozen things at once.
As a mother who works a 9-5 and has a business, I know just how easy it is to push aside self-care in favor of taking care of business and everyone else. I watched the people in my life do the same and I've noticed just how much of an affect it has on energy, focus, and overall well-being. My goal with Essential Excellence Co is to create a community and help other women like me reclaim a little bit of their time and balance through simple but powerful tools for self-care and organization. This isn't just a business but it's my personal mission to support other moms on their journey.
Mission and Vision
The mission is straightforward: to provide products that empower women to nurture themselves, find balance, and build a sense of calm amid the chaos. Whether you’re lighting one of our carefully curated candles to unwind after a long day, filling out a meal planner to take charge of your nutrition, or using a journal to jot down your thoughts, each product has been crafted to make self-care both intentional and accessible.
The Products and Their Purpose
Soy Candles are my pride and joy and where it all began. Each scent was chosen with a purpose to set the mood to whatever you need in that moment. The coloring books were carefully crafted to uplift and relax and offer a creative outlet to de-stress. The planners and journals were made to help organize your life's priorities and help make space for your responsibilities and your personal growth.
What Sets Us Apart
Essential Excellence Co. is unique because it’s more than just products—it’s a community for moms and entrepreneurs looking to reconnect with themselves. Every product is crafted with the goal of helping you make time for yourself, feel centered, and manage life with confidence and grace. I’ve put care into every detail, from selecting scents that promote mental well-being to designing planners that make life a little easier.
When it comes to the candles, each scent was specifically chosen, matched with a word that starts with an 'E', and given a quote or phrase that encourages whoever the recipient is. It's all carefully pulled together to create a full experience from smelling the scent to reading the message. I believe that each person resonates with a scent and therefore leads to the message they need to receive in that moment.
Join Us on This Journey
There's so much that I have in store for this brand. I want everyone to experience this journey as it progresses. While I cater to mothers, I need the fathers to know that they too need to prioritize themselves every now and then. None of us are any good to anyone else, especially our children, if we don't first fill our own cups.
I’m so thrilled that you’re here, and I invite you to explore everything that Essential Excellence Co has to offer. Sign up for our newsletter to stay updated on new releases and future blog posts, where I’ll be sharing more tips on self-care, organization, and balance. Let’s make this journey toward well-being and self-discovery together!
Later my loves!!!
~Reesey B~
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